DELL - SWOT Analysis Essay Example | Topics and Well Written Essays - 500 words

DELL - SWOT Analysis - Essay Example Therefore, it misses out on its Asian market share. (Aaker, 1991) Low Profit Margin: The bargaining power that the customer enjoys in this industry is high especially in case of entrance fees, prices of DVDs and other such factors. Since the main focus of Disney’s business is its low cost strategy, it does not save much of its buyer money and it makes less profits. The customer, in this kind of an industry, is needed for the success of such a company. Therefore, more often than not Disney has to cut profit margins in order to grab a larger chunk of the market. Use of Local Resources: Disney employs people locally and can thus capture the local market in a better way through increased motivation within the work space through which employees will come up with better suggestions. Strong Brand Identity: Disney already has the biggest brand following globally. When studied as a perception born in the consumer’s mind we define the concept of ‘brand’ as the sum of associations that are evoked by names or symbols. This is the first step towards the creation of the proposed integrative model as using this definition implies that one is subscribing to the brand identity angle as a base for brand equity. At the same time, the scope of this definition should not merely serve to associate with the product. It must promote an association with the organization behind Mickey Mouse, by helping the customer relate the Mickey Mouse emblem with information on Disney. This forms an important part of the brand identity process and may result in the creation of enhanced brand equity. (Aaker, 1991) Competitive Advantage: Also, it can apply Porter’s model of competitive advantage on a more global level instead of merely at the national level. This can be done along the following lines: (Porter,